{"id":1301,"date":"2025-05-04T00:00:56","date_gmt":"2025-05-04T00:00:56","guid":{"rendered":"https:\/\/urbanthier.de\/?p=1301"},"modified":"2026-05-24T12:08:44","modified_gmt":"2026-05-24T12:08:44","slug":"competition-and-trademark-law","status":"publish","type":"post","link":"https:\/\/urbanthier.de\/en\/wettbewerbs-und-markenrecht\/","title":{"rendered":"Competition and trademark law"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide\">\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_flex_module preset--module--divi-heading--vagigjlldr\"><div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_header\">Competition and trademark law<\/h1><\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/urbanthier.de\/wp-content\/uploads\/2026\/02\/uban-thier-wettbewerbs-markenrecht.jpg\" alt=\"A bright light bulb among many dark ones as a symbol of competition, trademark law, and market differentiation\" title=\"A bright light bulb among many dark ones as a symbol of competition, trademark law, and market differentiation\" width=\"1392\" height=\"781\" srcset=\"https:\/\/urbanthier.de\/wp-content\/uploads\/2026\/02\/uban-thier-wettbewerbs-markenrecht.jpg 1392w, https:\/\/urbanthier.de\/wp-content\/uploads\/2026\/02\/uban-thier-wettbewerbs-markenrecht-1280x718.jpg 1280w, https:\/\/urbanthier.de\/wp-content\/uploads\/2026\/02\/uban-thier-wettbewerbs-markenrecht-980x550.jpg 980w, https:\/\/urbanthier.de\/wp-content\/uploads\/2026\/02\/uban-thier-wettbewerbs-markenrecht-480x269.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1392px, 100vw\" class=\"wp-image-1347\" \/><\/span>\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--mfbzvgyhbi\"><div class=\"et_pb_text_inner\"><p>You don&#039;t have sufficient permissions to access this content.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--2vspcbch5t preset--module--divi-text--rhe2xq3x3o\"><div class=\"et_pb_text_inner\"><p><strong>Focus on Competition Law, Trademark Law, Other Sign Law, and Domain Law<\/strong><\/p>\n<p>We also advise and represent companies with a focus on German competition and trademark law.<\/p>\n<p>In the context of competition law, this refers to competition law in the narrower sense, i.e., concerning the Act Against Unfair Competition (UWG) and its ancillary laws, as well as cartel law (Act Against Restraints of Competition).<\/p>\n<p>All market participants are affected by the UWG's market conduct regulations, meaning the<strong>\u00a0commercial competitors, consumers, and commercial customers<\/strong>.<\/p>\n<p>Clients here are typically companies acting as commercial competitors, who defend themselves against or are attacked by a competitor's market behavior or advertising. Reasons for this can include unfair customer influence, direct obstruction of competition, unreasonable influence, exploitation of business inexperience or distress, false or insufficient price indications, etc., but often also advertising with untrue statements and claims, thus misleading advertising.<\/p>\n<p>The entire area of sales promotion advertising is affected here. Much of what is to be classified as advertising does not necessarily appear as advertising at first glance.<\/p>\n<p>The examples of unfair competition through misleading advertising are countless. The regulations in the law are partly formulated as general clauses, which is why great importance is placed on the knowledge and application of the relevant case law. The multitude of individual court decisions is reminiscent of Anglo-American case law.<\/p>\n<p>The same applies to the\u00a0<strong>Trademarks and Other Designation Rights<\/strong>. The protection of a trademark to distinguish a company's goods or services is of enormous economic importance. The same applies to company identifiers, such as the company name. The internet, and thus domain law, are also gaining increasing importance in this area. <strong>Competitors are generally not allowed to use confusingly similar signs, and this applies to all business designations, such as brand names and company names, as well as a company's internet domains, without authorization.<\/strong>.<\/p>\n<p>We offer assistance not only in competition law and in the defense of national, European, or international trademark rights, but also in the registration of German trademarks, EU trademarks, or international trademarks. The same applies to the registration of internet domains, as well as protection against the unlawful registration of a name, company designation, or trademark.<\/p>\n<p>We represent you out of court<strong>\u00a0and in warning proceedings as well as before all German Regional Courts and Higher Regional Courts<\/strong>, whether in proceedings for the issuance of a preliminary injunction or in the main proceedings.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\"><div class=\"et_pb_row_1 et_pb_row et_flex_row\"><div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide\"><div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_flex_module preset--module--divi-heading--6yzm59di8a\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Contact<\/h3><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--cx5wu0vmlo\"><div class=\"et_pb_text_inner\"><p>Urban Thier &amp; Federer Attorneys at Law \u2013 Germany\/USA<br \/>Carl Christian Thier, Esq., Attorney at Law, New York \u2013 Germany<br \/>Honorary Consul Austria<\/p>\n<p>Please briefly and confidentially describe your case. We will contact you promptly with a clear proposal for the next steps.<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-button--default\" href=\"\/en\/contact\/\">Contact Us Now<\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--2vspcbch5t preset--module--divi-text--rhe2xq3x3o\"><div class=\"et_pb_text_inner\"><p><strong>Note:<\/strong> This blog\/article is for informational purposes only and does not constitute legal advice. The information presented in the blog\/article does not replace the need to seek legal advice from a qualified attorney licensed in your jurisdiction regarding your specific case. You should not rely on any statements made in this article. No part of this website creates an attorney-client relationship. We cannot guarantee that the information published is accurate, complete, or up-to-date.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone et_flex_column_24_24_phoneWide et_flex_column_24_24_tabletWide et_flex_column_24_24_widescreen et_flex_column_24_24_ultraWide\">\n<div class=\"et_pb_post_nav_0 et_pb_posts_nav nav-single et_pb_module et_flex_module\"><span class=\"nav-previous\"><a href=\"https:\/\/urbanthier.de\/en\/deutsche-erbschaften-aus-den-usa-was-amerikanische-erben-wissen-muessen\/\" rel=\"prev\" class=\"\"><span class=\"meta-nav\">\u2190 <\/span><span class=\"nav-label\">Previous article<\/span><\/a><\/span><span class=\"nav-next\"><a href=\"https:\/\/urbanthier.de\/en\/us-immobilienverkauf-fuer-deutsche-oesterreichische-und-schweizerische-eigentuemer\/\" rel=\"next\" class=\"\"><span class=\"nav-label\">Next article<\/span><span class=\"meta-nav\"> \u2192<\/span><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":1347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationales-wirtschafts-und-steuerrecht"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wettbewerbs- und Markenrecht - Urban Thier &amp; 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